Emerging CSR definition: "Corporate Social Responsibility starts where all existing laws and regulations end; it is an organic link between enterprising, profit-making and social development that is conducted as a win-win solution in areas where a company requires something from society that cannot be bought and requires investment through a DOUBLE business plan: one for the company and one for society."

  
 
Updates
  
     
CSR presentation during Netherlands-Japan Chamber of Commerce luncheon, 10 February 2010

  
     
 
     
 
     
 
     
 
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
 

Both advice and operational support

PA never limits itself to research based advice only. We stand shoulder to shoulder with a client in the field. We help establish local projects. Through the PA International Foundation (www.PA-International.org) we attract additional funding. We help create the win-win that allows local society to deliver on a sustained basis services and products that an investor actually requires. We help build a business plan for a local operation while this business plan is ‘organically’ integrated with the business plan of the investor.  That is what makes the approach sustained. And win-win.  And Corporate.

Last but not least, we help write reports on a company’s CSR activities. In cooperation with Bureau Veritas we see to it that whatever is published or claimed is correct.

On the basis of our current research we have preliminarily concluded that CSR can be defined as follows:

CSR is an organic link between enterprising, profit-making and social development that is conducted as a win-win solution in areas where a company requires something from society that cannot be bought and requires investment through a DOUBLE business plan: one for the company and one for society.

On this basis, the key elements of CSR are the following:
 
 
  • CSR is an integral part of a successful and sustainable business strategy, pre-empting social and environmental problems while optimising conditions for long term profitability
  • It is an organic link between enterprising, profit-making and social development
  • The more organic this link is, the more long-term profit is secured
  • Organic implies that the inter-relationship between company and society is systematically managed on the basis of in situ research
  • CSR research helps steer the realisation of basic conditions for long term profitable enterprising
  • CSR is an integrated management tool for long term profitability and development while supporting short term goals in the areas of government relations and corporate communications
  • A corporate CSR strategy cements corporate accountability to shareholders and corporate responsibility to all other stakeholders